Western Revival: Fall 2024

As an avid country music fan, my eyes lit up when I saw that cowboy boots and stressed denim were making their way out of my favorite records and into the closet for fall 2024 essentials. The classic all-american look has come back strong this autumn following the rise of country music earlier this year accompanied by a fair share of cowboy films. 

To fully understand this “Western revival” we have to take it back to March 2024, when Beyonce released her “Cowboy Carter” album featuring hits like “Texas Hold ‘Em” and a cover of “Jolene” by Dolly Parton. Other artists quickly followed suit, with Lana Del Rey and Post Malone dropping their debut country albums “Lasso” and “F-1 Trillion” respectively. 

It's safe to say that this country comeback is not just restricted to music, as tornado chasing cowboys and Texan cheerleaders grace our screens. With films such as “Twisters” becoming blockbusters during the summer and shows such as “America’s Sweethearts: Dallas Cowboys Cheerleaders” and “Yellowstone” trending as the nation’s most popular TV series, it’s no surprise that viewers are pulling out their denim and studded belts. 

As media remains a large influencer in fashion, the cowboy craze was quick to find itself on moodboards and runways. A recent New York Post article cited data from the Real Real that showed how interest in vintage Levi’s denim and fringed leather has risen by 70% and from Pinterest where searches for “country glam” have increased 8,700% from last year while searches for “Western style outfits” have risen 418%. This trend was also reflected in Pharell William’s fall winter 2024 collection where he featured cowboy boots, leather hats, and washed denim with Western designs. 

However, you don't need a wardrobe full of designers to hop on this trend during the fall. Three simple steps: hat, jeans/leather, boots and you are on your way to nailing this timeless look.

Tops

Bottoms

Shoes

Accessories

Featured Image Courtesy of Pinterest

Meihuan Yu

Meihuan is a first-year at Wharton. She loves fashion because it allows her to express creativity while staying at the forefront of style trends. She currently works as a Web Writer for The WALK Magazine. 

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