Get Ready to Ride the Wave: Summer’s Floral “Coastal Granddaughter” Trend
Think Meryl Streep, Anne Hathaway, and Hailey Bieber added with a hint of salt air, sandy towels, and sun-kissed shores. Washing back the summer tide, comes the new-but-old trend of the “Coastal Granddaughter” — encompassing a seamless blend of vintage elegance with coastal charm.
The Coastal Granddaughter trend of Summer 2023 brought forward an array of white linen, gold jewelry, blue prints, woven bags, and accessories made with or showing maritime motifs.
However, with the growth of clothing stores like LoveShackFancy, For Love and Lemons, and Lilly Pulitzer, this year’s take on Coastal Granddaughter is beginning to showcase a closet of flowing silhouettes and delicate floral prints.
Courtesy of WWD
So, what are the origins of this new Coastal Granddaughter trend? Emerging from a predecessor, this aesthetic drew its ideas from the older Coastal Grandmother trend, which gained traction in the summer of 2022. However, rather than leaning towards older demographic activities like Nancy Meyers movies and Ina Garten cooking shows, Coastal Granddaughter targets a younger demographic of teens and young adults with a focus on sunrises at the beach and leisure trips on a boat. This relaxed take on the Coastal Grandmother trend celebrates a carefree summer, channeling the image of a granddaughter enjoying her wealthy grandmother’s beach house.
Courtesy of Architectural Digest
The affluent and relaxing summer aesthetic should come as no surprise after the presence of the rich brunette hair trend this season. Disrupting the iconic year-after-year beachy blonde highlights trend came the emergence of the rich brunette trend on TikTok. Its “rich” connotation came from the appearance of its wide depth of brown tones that differentiates itself from one-colored brunette hair — achieved either naturally or from a less expensive brown alternative of box dye. Again and again, the youth of today are leaning towards a sophisticated aesthetic that will follow into this summer bringing forward a refreshing wave of timeless seaside vacations and summer beach houses.
Courtesy of The Right Hairstyles
The proliferation of the Coastal Granddaughter trend can be largely attributed to its pervasive presence on social media platforms, where influencers and fashion enthusiasts alike have embraced its enticing portrayal of seaside living. Through curated feeds and captivating imagery, influencers have elevated Coastal Granddaughter style to new heights, showcasing its versatility and appeal across diverse settings and occasions.
Courtesy of WWD
So, whether you find yourself strolling along sandy shores or lounging on a sun-drenched terrace, embrace the Coastal Granddaughter trend with open arms. Let its breezy silhouettes and maritime-inspired accents transport you to a world where every day feels like a seaside escape.
Featured photo courtesy of The Cut