The Revival of Boho: 2025 Has a New It Girl, and She’s Wearing Isabel Marant.

For years, boho chic was a fashion cautionary tale—whispered about in the same breath as feather extensions and chevron prints. We knew it best from old Tumblr archives, where Sienna Miller twirled in gauzy skirts and the Olsen twins looked like glamorous nomads draped in layers of linen and suede. But for most of our lives, boho’s been on the back burner, overshadowed by the slick polish of the clean-girl aesthetic and the rise of quiet luxury.

But like all things that get shoved to the back of our closet, boho is making its return, and this time, its beauty isn’t in its excess—it’s in it's precision.

Think less Coachella 2012, and more Isabel Marant Left Bank insouciance. The new boho girl isn’t drowning in fabric; she’s draped in it, a Saint Laurent belt cinching in a blousy silhouette, an Anine Bing scarf lazily thrown over a structured blazer. She’s not stacking jangly bangles up to her elbows; she’s choosing a single hammered gold cuff, understated but impossible to ignore. She’s part Jane Birkin, part Parisian cool girl, and entirely unbothered.

Courtesy Of Isabel Marant

At its core, this revival isn’t about dressing like you’re permanently en route to a music festival. It’s about reclaiming a sense of ease—of mixing the free-spirited with the refined. It’s a whisper of rebellion against the hyper-polished aesthetic of the “clean girl” era, where slicked-back buns and matching workout sets reigned supreme. The new boho isn’t about being put together—it’s about being thrown together just right.

And the girls wearing it? They’re the ones who look like they were just whisked off a flight from Marrakech, the ones who make an embroidered tunic and a pair of vintage cowboy boots look like the chicest thing you’ve ever seen. They treat fashion like a treasure hunt, pairing a Dior saddle bag with a gauzy, flea-market find. They don’t follow trends—they resurrect them, shape them, twist them into something fresh.

But what does this new boho actually look like? It’s easy to romanticize an aesthetic revival. But when it comes to fashion the proof is always in the runways — and Fall/Winter 2024 made it official.

Courtesy Of Chloé

Courtesy Of Vogue

At Isabel Marant, we saw boho done with precision: fringed skirts balanced by structured outerwear, and slouchy boots adding a hint of insouciance. Rabanne took a more eclectic approach, layering tasselled overlays atop breezy printed dresses, mixing textures without veering into excess. And then there was Chloé, where Chemena Kamali’s highly anticipated debut was the final word on the aesthetic’s return. Models walked in sheer, billowing dresses with oversized shades and gold belts, striking the perfect balance between romantic and refined. Leather-fringed trousers swayed with every step, while tousled waves and furry headbands nodded to boho’s carefree roots—but without feeling like a time capsule from 2007.

And just like that, the internet took note. While runway trends used to take months to filter down, TikTok has a way of accelerating the process, remixing aesthetics in real time. The latest evolution? Moto boho. It’s the same free-spirited essence but with a tougher edge—delicate lace tops toughened up with distressed leather jackets, flowing skirts grounded by chunky biker boots. Pinterest searches for “edgy boho outfits” have jumped since the start of the year, suggesting that the look is already making its way from mood boards to wardrobes. Maybe it’s a natural counterpoint to the softness of traditional boho, or maybe it’s just proof that, in fashion, contrast is always king.

There’s something about this revival that feels different. It isn’t trying too hard to be a moment—it’s not another microtrend born from a viral TikTok sound. Instead, it’s a quiet shift, a response to years of perfectly curated minimalism. This new boho isn’t about looking like you just came back from a music festival; it’s about dressing like you have somewhere far more interesting to be. So no, we’re not saying to bring back the suede fringe vests and tie-dye harem pants (some things should stay in 2010). But the new boho? She’s effortless, she’s worldly, she’s got that undone glamour we all secretly crave. And she’s here to stay.

Featured Image Courtesy Of Isabel Marant